Retail Support

Providing clients with experience based retail and commercial insight to optimise non-aeronautical revenue performance.

• Retail contract evaluation and tender process management
• Space and category planning
• Performance benchmarking
• Car parking product development
• Revenue management planning and implementation

With low cost airline growth increasing pressure on aeronautical yields, non-aeronautical revenue is increasingly important to airport owners and operators. The major components of non-aeronautical revenue are typically duty & tax free, news and gift shops, airport car parking, property rental and other services such as cafes/bars, car rental and currency exchange. Airports that provide a compelling and relevant mix of products and services generate higher levels of passenger engagement, and better commercial yields.

Benchmarking

Non-aeronautical revenue reflects commercial performance across a number of activities. As an investor or an operator, it is often difficult to interpret current performance against peers and set realistic expectations for future growth.

Using a combination of experience and statistical analysis, we are able to produce class-leading insight for each of the main commercial activities. This knowledge can be integrated with traffic volume and mix forecasts to develop realistic and achievable revenue growth targets.

Space Planning

The opening of a new terminal provides a unique opportunity to integrate passenger flows, seating plans and outlet location and size to maximise participation. More typically, however, improvements are required from a mature footprint or a terminal extension.

By adopting a systematic and objective approach to the allocation of space to retail categories the airport can ensure overall returns per unit of space are optimised. Our industry knowledge and performance benchmarking allows AviaSolutions to provide expert guidance and advice on planning and execution – from retail layout planning and design through to revenue optimisation modelling.

Retail Contracts

The contract between airport and retailer not only secures the financial terms but underpins the relationship which may last for many years. Contract length, investment commitments, incentives and SLAs can make a significant difference to the operating and financial performance. AviaSolutions is able to offer clients a range of services - from a complete tender management process to advice on existing contract terms

Car Parking

Airport car parking has become increasingly sophisticated in recent years. Online booking allows passengers to make informed choices before travelling to the airport, and the decision can be determined by the sales channel as much as price and convenience.

With experience from BAA airports and Manchester Airport Group to call on, AviaSolutions is able provide a range of car parking advisory services extending from revenue management to product development.